Sociograph is an specialized consulting firm in marketing science with its own and exclusive neuroscientific system to objectively and reliably determine the effectiveness of communication. All of this, aimed at increasing profitability and satisfaction of our clients.
As a company since 2013 together with the support of Scientifics and top entrepreneurs, Sociograph offers a customized service from its current offices headquartered in Valladolid, Palencia and Mexico D.F. This latter, as the first office operating in LATAM.
This company began with the fieldwork developed by José Luis Martínez Herrador, Professor of Developmental Psychology at the University of Salamanca. After years of study and thousands of analyses, he patented a technology called ‘Sociograph’- a technology able to measure the attentional and the emotional processes of groups.
These credentials captured the attention of Icon Multimedia – a pioneer software manufacturer company – which obtained the patent, and then developed it together with the Professor.
Afterwards Elena Martín Guerra – an expert in Communication and Neuromarketing – was in charge of the Company’s management. At that point, the feasibility and value of this technology was run out in the market.
After overcoming the entry barriers, providing its competitive advantage and creating a wide ‘Big Data’, Sociograph evolves its business to the analysis of communication with an exclusive and unique system. Since then, the firm has shown exponential growth backed up by large portfolios of clients, who trust on its ‘Know How’ and the wide ratio of successes obtained in all the cases.
Ultimately, this highly qualified firm has achieved a new paradigm on the global market research.
Sociograph has a qualified and experienced team of experts divided into the following three main areas: data analysis, communication and R+D+I:
The first area represents the “core business” of the firm and consists of process automation, computational statistics, predictive models, quantitative techniques for estimation and data mining among others.
Furthermore, this area also comprises studies related to psychosociology, consumer behavior, social psychology, sampling process, market research and the implementation of communicative improvements.
The area of Communication, on the other hand, consists of commercial strategy and customer service through the neuroscientific dissemination and the Corporate Social Responsibility (CSR).
Eventually, Research+Development+Innovation are the nucleus of the improvements within the technology and methodology, validation of new applications and its implementation in the market. Further, it takes charge of continuous collaborations with academic institutions in order to establish precedents in the market research.