On February 10th, El Norte de Castilla celebrated the 6th Edition of “Buscando El Norte Digital” awards. Gala in whichSociograph Neuromarketing received the “Mejor iniciativa de Negocio Digital” [“the best initiative of Digital Business”] award.
Any sole proprietorship or company, with at least one headquarters in Castilla y León and the use of technology , might opt for this category.
Near 400 candidatures, divided into four groups, were registered for this edition. Of the 400 candidatures, there were a recognition with honours to the best professional career related to “el Mundo Digical” and one award received for the votes of the audience through the web pages.
This year, the elected companies were AENA airports with its official App about information of flights and airports awarded with the award “Mejor Aplicación para Dispositvos Móviles” [“best applications for mobile devices”]. The Diputación of Valladolid received the award “Mejor Espacio Institucional en Internet” [“Best Institutional Space in Internet”] with its internet platform which allows citizens to be informed about the province, and the cooperative winery Cuatro Rayas received the award “Mejor Comunicación Online”[“best online communication”].
The candidature with most votes by the audience was Aspaym Castilla y León, being awarded José Antonio de Paz with the special award ”Mejor Trayectoria” [“Best Trajectory”].
Carlos Aganzo, director of El Norte de Castilla, awarded to Elena Martín Guerra; director of Sociograph Neuromarkeeting and José Luis Herrador; Professor of psychology of the University of Salamanca and inventor of Sociograph, the technology of such company, with the award “Mejor Iniciativa de Negocio Digital” [“Best Initiative of Negocio Digital ”]. Furthermore, Sociograph Neuromarketing counted on the presence of the majority of its members who were supporting the candidature presented by some of their colleagues.