• Home
  • Who We Are
    • About us
    • Collaborators and Partners
  • Technology
  • Methodology
  • Projects
  • Blog
  • Contact
  • ES
  • Home
  • Who We Are
    • About us
    • Collaborators and Partners
  • Technology
  • Methodology
  • Projects
  • Blog
  • Contact
  • ES
 Eye Tracking in Advertising
Por Sociograph
In blog
Posted 28 marzo, 2019

Eye Tracking in Advertising

Which Aspects Do Consumers Focus on When Watching Advertisements? and Where Does their Sight Go? The answer to this is Eye Tracking: a device for measuring eye positions and eye movement to gauge [...]

Leer más
 Neurotechnologies to sell more
Por Sociograph
In blog
Posted 27 noviembre, 2018

Neurotechnologies to sell more

Engineering and neuroscience merge to bring advances onto the market aimed to boost the efficiency ratios. Thus, applying neurotechnologies adds up an opportunity to make decisions and increase [...]

Leer más
 Marketing Science for the media industry
Por Sociograph
In blog
Posted 13 noviembre, 2018

Marketing Science for the media industry

“To emotionally engage the audience is essential”, and that is the path the media industry is following to attract viewers. Thus, giving an added value to audiences by using neuroscience and [...]

Leer más
 5 tools to measure the impact of your advertising campaign
Por Sociograph
In blog
Posted 24 octubre, 2018

5 tools to measure the impact of your advertising campaign

Developing an advertising campaign involves a great number of resources such as economic, human and intellectual capital, but it does not ensure success.  There is no magic wand for that, the [...]

Leer más
 7 benefits of Smart Data in Marketing
Por Sociograph
In blog
Posted 8 octubre, 2018

7 benefits of Smart Data in Marketing

Gross vs. net could be the comparison between Big Data and Smart data when treating the data, obtained through information collection tools, to be filtered with the aim of making your company [...]

Leer más
 Marketing Science: Science applied to your business
Por Sociograph
In blog
Posted 26 septiembre, 2018

Marketing Science: Science applied to your business

‘As long as our brain is a mystery, the universe, the reflection of the structure of the brain will also be a mystery’ claimed by the father of neuroscience Santiago Ramón y Cajal.  [...]

Leer más
 The winner of the ‘Sociograph Award’ is again at the Oscars
Por Sociograph
In blog
Posted 22 marzo, 2018

The winner of the ‘Sociograph Award’ is again at the Oscars

For the second time consecutively, a film awarded as the most impactful one with the ‘Sociograph Award’ at SEMINCI was nominated at the Oscars. ‘The Insult’ by Ziad Doueri was the [...]

Leer más
 Sociograph measures the impact of the communication in London
Por Sociograph
In blog
Posted 26 febrero, 2018

Sociograph measures the impact of the communication in London

Sociograph, the consulting firm specialized in Marketing Science has moved to London, where a market research study was driven to analyse the communication of Westfield Europe together with some [...]

Leer más
 Innovative approaches for the media sector addressed to professionals and students
Por Sociograph
In blog
Posted 29 agosto, 2017

Innovative approaches for the media sector addressed to professionals and students

The Complutense University of Madrid (UCM) and University of Valladolid (UVa), through the colleges of Information Science and Business respectively, and the consulting firm Sociograph sign a [...]

Leer más
 Measuring the emotional impact of media content and video games as an educational resource
Por Sociograph
In blog
Posted 26 junio, 2017

Measuring the emotional impact of media content and video games as an educational resource

The consulting firm specialized in marketing science Sociograph has tested nearly thousand participants in Sevilla to analyse the impact that sound and music have on media content and video games [...]

Leer más
MOST POPULAR
  • Sociograph: the new participant in the EIE Start-Up Programme
    Sociograph: the new participant in the EIE Start-Up Programme
  • Marketing Science: Science applied to your business
    Marketing Science: Science applied to your business
  • The winner of the ‘Sociograph Award’ is again at the Oscars
    The winner of the ‘Sociograph Award’ is again at the Oscars
Topics
awards (3) Big data (1) events (1) marketing science (5) media references (1) partners (2) Smart data (1) studies (6) technology (4)
Sociograph in Spain
  • Valladolid
  • Plaza Campus Universitario 1, 47011
  • Palencia
  • Avd Santiago Amon 3-5 (Bajo), 34005
  • (+34) 979 040 067 • (+34) 675 434 589
  • info@sociograph.es
Sociograph in Mexico
  • Ciudad de México
  • Av. Javier Barros Sierra 540, Torre 1, Piso 5 • Lomas de Santa Fe • Álvaro Obregón 01210
  • +52 (55) 5967-7814
  • info.mexico@sociograph.es
SocioGraph · Copyright All Rights Reserved © 2014
  • Legal Notice
  • LOPD